One of the 200 communities chosen by Facebook community leadership program, for its great relevance and growth. For this TM I created a wide variety of designs for printing, as well as digital creations, for their brand and for the different events they held in support of this community and sponsored by the Facebook community leadership program.
The concept for this logo was born from the idea of portraying a Mexican woman, proud of her roots and unafraid to carry her culture to other countries. This is why the figure of the woman is shown gazing toward the horizon. The lower semicircle, featuring various elements, alludes to the national symbol of Mexico.
I also created a simpler alternative logo in a linear style, which can be used to reduce printing costs. Both logos were applied in various formats, both digital and print, for use on social media, websites, and merchandise sold and distributed at events and festivals they organized.